Abstract：Wisdom is pertinent to handling human affairs and overcoming difficulties in daily life. Coaches' conceptions of wisdom can affect their decisions and actions when they are leading their teams, and influence the development of team athletic directly. Therefore, it is important to explore coaches' conceptions of wisdom, and this study aimed to emphasize the coaches' conceptions of wisdom. In this study, we conducted semi-structured interviews with 25 award-winning athletic coaches, who had successfully solved various difficulties in leading athletic teams and showed impact on development of team athletics positively. The results showed that coaches generally conceive of wisdom as (1) perfecting their expertise by accumulating abundance of experiences and professional knowledge; (2) winning the prizes under difficult circumstances; (3) observing competition calmly and giving precise on-site instructions; (4) devoting themselves completely to leading the team; and (5) emphasizing team members' characters and providing enough guidance on cultivating character. These five categories revealed the goals that coaches set for themselves in self-improvement and team leadership. Besides, coaches' conceptions of wisdom reveal the influence of other factors that may hinder coaches' display of wisdom in real-life situations. These factors include insufficient funds, unstable sources of players, inadequately-trained players and players' inability to balance school work and athletic training. Furthermore, coaches' conceptions of wisdom also encompass the actions that may resolve those difficulties and even enhance the development of team athletics. These actions include emphasizing team members' characters, accumulating professional knowledge and skills, and devoting themselves to leading the team and providing appropriate guidance to team members. (Full text)